IPX runs every part of the IP business in-house — IP production, collabs, content, campaigns, flagship stores, and global online/offline retail. Its mega IP portfolio — BROWN & FRIENDS, BT21, minini, Dinotaeng, monamhee, joguman — includes multiple titles generating $100M+ in annual revenue each. K-pop IP partners include G-DRAGON, BTS, NewJeans, (G)-IDLE, IVE, ZEROBASEONE, TREASURE.

At scale, IPX reaches 1B+ LINE global users and 31M+ official followers, operates 200+ global IPs and 680+ flagship stores across 18 countries, backed by 10+ years of IP operations experience.

IPX is an IT-origin IP company born on LINE — starting with messenger stickers, growing them into global character IPs, then expanding offline via the LINE FRIENDS store network. Today, IPX is expanding back into new online territory.

That new territory spans SNS mini games (mini GAME), an AI-based IP licensing platform (IPLA), virtual platforms (VVWORLD / Renovel), and now Web3 payment / settlement infrastructure. Built on integrated online & offline operations, expansion into Game / Virtual / AI / Web3 is IPX's next-stage strategy.

IPX is a two-way business: payment receipt (Pay-in) and settlement / reward payout (Pay-out). Pay-in is already solved by global infrastructure like Apple Pay, Google Pay, and credit cards.

The problem lies on the other side. Pay-out — partner settlement (licensee royalties), creator rewards (collabs / merchandise / campaigns), and customer memberships — lacks integrated infrastructure and runs separately per business line. As digital expansion accelerates, settlement frequency and volume grow in tandem, making the gap more visible over time.

The solution comes from four properties of blockchain payment / settlement infrastructure — Real-time, Low-cost, Borderless, Transparent — met simultaneously within a single system.

Blockchain structurally resolves the limits of legacy remittance / settlement infrastructure: business-day delays, cross-border remittance fees, country restrictions, and limited transaction traceability.

A blockchain-based single asset with all four properties above is $mini. Applying $mini across IPX's business unifies payment, settlement, reward, and membership into a single asset.

By area: Payment runs through stores and commerce; Settlement covers partners and licensees; Reward serves creators and collab partners; Membership engages customers and fans. Every transaction is recorded on-chain, building a Borderless IP Economy free from country and currency limits.

Many Web3 / NFT projects pursue the same direction. But across three axes — a proven global fandom (1B+ LINE global users, 31M+ official followers), 10+ years of IP operations experience, and global infrastructure in 18 countries — IPX is the only company that combines all three at once.

New projects typically issue a token first to gather a fandom; IPX takes the opposite approach. A Web3 payment / settlement layer is added on top of already-proven IP assets and fandom, so the token's value flow is directly tied to the growth of the core business (IP).